Branding Opportunities
Let us help you harness the power of branding. Aligning your retail gas station with a strong, established brand will bring your business instant recognition and trust in the eyes of your potential customers. It also lets you take advantage of nationwide marketing and advertising campaigns.
McPherson Oil Company owns, operates, and supplies gas stations in Southeastern Michigan under the Exxon, Mobil and Marathon brands. We built our reputation in the industry based on fairness and integrity and we are truly thankful for the many wonderful customers for which we serve. We welcome the opportunity to earn your business; our experienced, knowledgeable staff stands ready to serve your needs.
We offer best-in-class fuel rebates and cash incentives to help you grow your business. When you are ready to explore supply options for the Exxon, Mobil, or Marathon brands, we’d like to meet with you. To schedule a meeting to discuss branding and supply options, please contact Kevin Jamieson, our Vice President of Fuels Marketing, at 517-546-4600.
About the Exxon and Mobil Brands
Exxon and Mobil are among the strongest and most recognized brands in existence across the United States. Their advertising and marketing campaigns are among the best in the industry and bring many benefits to independent station owners. Retail promotions and on-site advertising are developed nationally and shared with the dealer retailers to further brand promotion. ExxonMobil is committed to making high quality gasoline and diesel fuels, and to protecting that quality as it moves through the distribution system.
Exxon and Mobil Retail Dealer Perks
Incentives: ExxonMobil, through its branded distributor network, offers best-in-class incentive money and gasoline rebates to help retain and grow your retail business.
Image: The Exxon and Mobil brands offer two of the most recognized image standards in the industry, including the new innovative forecourt design of Synergy along with its integrated brand marketing.
Nationwide Programs for Customers to Drive Loyalty: Rewards for customers are easier than ever with ExxonMobil’s proprietary consumer loyalty program, ExxonMobil Rewards+. The points-based loyalty program helps to increase site traffic and c-store sales at Exxon and Mobil stations. From offers that attract new customers to incentives that engage existing members, ExxonMobil leverages its strategic partnerships to provide you with ongoing marketing support at both the national and local level.
Customers can now earn rewards and pay for fuel together in the convenient, fast and secure Exxon Mobil Rewards+ app! The app is full integrated into the loyalty program, with both forecourt and backcourt offers in the app. ExxonMobil takes loyalty to the next level, delivering greater value to meet consumers’ evolving needs, while driving your business further.
Top-Tier Detergent Gasoline: Meets the Top Tier Gas standards with all grades of gasoline approved by automakers. All ExxonMobil gasoline grades contain effective detergent additives that far surpass the minimum quantities required by the Environmental Protection Agency (EPA).
ExxonMobil History
Over the last 125 years, ExxonMobil has evolved from a regional marketer of kerosene in the U.S. to the largest publicly traded petroleum and petrochemical enterprise in the world. Today, the company operates in most of the world’s countries and is best known for its familiar brand names: Exxon, Esso and Mobil. Learn more about ExxonMobil’s extensive and successful history.
About the Marathon Brand
Marathon brand gasoline is available through approximately 5,500 retail outlets in 19 states in the Midwest and Southeast. In addition to quality gasoline and diesel, Marathon-branded retail outlets offer a wide range of services, including convenience store products, car washes and co-branded food products. As a fuel supplier, the company provides support to Marathon dealer locations with its products, advertising, marketing programs and services, and also manages Marathon credit cards.
Marathon Retail Dealer Perks
Pricing: Very competitive terminal rack pricing.
Supply: Marathon owns the only refinery and most of the supply terminals in Michigan, giving it the best supply network in the state. This network of supply points provides greater convenience and fuel availability to its customers.
Image: Affordable and flexible image standards.
Responsive Customer Service: Marathon believes in the value of face-to-face interaction. Their knowledgeable, friendly staff stands ready to help their customers as a partner in growing the Marathon brand.
Advertising: Marathon has one of the most recognizable and iconic brands in Michigan. From seasonal promotions to point-of-sale, Marathon advertising supports the brand in a variety of ways. Marathon also provides its station owners with funds to support advertising in their local community.